Privacy Policy
# Privacy Policy for LATINA FORMA WEAR
**PRIVACY STATEMENT**
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**SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?**
When you purchase something from our store, LATINA FORMA WEAR, as part of the buying and selling process, we collect the personal information you give us such as your name, address, and email address.
When you browse our store at www.latinaformalwear.com, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, obtained through voluntary subscriptions on our website, we may send you emails about our store, new products, and other updates.
**SECTION 2 - CONSENT**
**How do you get my consent?**
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent (for example, through a sign-up form for our newsletter), or provide you with an opportunity to say no.
**How do I withdraw my consent?**
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at contact@latinaformalwear.com or by mailing us at:
LATINA FORMA WEAR
[Attn: Data Protection Officer]
10601 N Lamar Blvd a1, Austin, TX 78753, USA
**SECTION 3 - DISCLOSURE**
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
**SECTION 4 - SHOPIFY**
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.
**Payment:**
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
**SECTION 5 - THIRD-PARTY SERVICES**
In general, the third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us. These services include, but are not limited to, payment processing, order fulfillment (e.g., shipping companies), and marketing.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
**Advertising and Analytics Services:**
We use third-party advertising services such as Meta Ads (including Facebook Pixel) and TikTok Ads (including TikTok Pixel) to help us reach people who may be interested in our products and to understand the effectiveness of our advertising. These services may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services, target ads, and for other analytics purposes.
* For Meta's (Facebook and Instagram) privacy practices, please visit: https://www.facebook.com/about/privacy/
* For TikTok's privacy practices, please visit: https://www.tiktok.com/legal/page/us/privacy-policy/en
You can often opt-out of the collection and use of information for ad targeting by visiting sites such as http://www.aboutads.info/choices and http://www.youronlinechoices.eu/.
**Email Marketing Services:**
We currently utilize Shopify's integrated email marketing features to manage our email communications. In the future, we may use third-party email marketing platforms such as Mailchimp or Klaviyo. If we engage such third-party services for email marketing, this policy will be updated, or you will be informed as appropriate. These services would be used to manage our mailing lists and send you communications if you have consented to receive them.
**Links:**
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
**International Data Transfers:**
Remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
**SECTION 6 - SECURITY**
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
**SECTION 7 - COOKIES**
Our store uses cookies to enhance your browsing experience and for the functionality of our e-commerce platform provided by Shopify. Here is a list of common cookies that Shopify may use. We’ve listed them here so you can choose if you want to opt-out of cookies or not, though opting out of some may affect your ability to use the site.
* _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
* _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits.
* _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
* cart, unique token, persistent for 2 weeks, Sto
**SECTION 8 - AGE OF CONSENT**
By using this site, you represent that you are at least 18 years of age, or that you are the age of majority in your state or province of residence and have given us your consent to allow any of your minor dependents to use this site.
**SECTION 9 - CHANGES OF THIS PRIVACY POLICY**
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. No specific procedure will be used to notify you of material changes to this policy beyond their posting on this website.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact us at contact@latinaformalwear.com.
